LOJA’S values are actively contribute to environmental conservation. Our partnership with ZeroPact was created to make possible their mission of empowering individuals and businesses globally with accessible, innovative technologies for CO2e emissions offsetting.
We aim to foster sustainability through and intuitive and acessible platform, driving actionable steps for everyone and every retail towards a Net-Zero future.
Research Discovery
We evaluated existing platforms to understand their offerings, identify gaps, and ensure our platform could offer something new and more user-friendly and with the business owners we identified two primary personas.
Heavy Users
Large companies deeply invested in sustainability, needing accurate data and advanced features and automated processes.
Light Users
Small to medium-sized businesses aiming to adopt sustainable practices but with fewer resources and lower technological literacy.
User Journey
Where we carried out an in-depth analysis of the ZeroPact goal, going through the following processes:
Project evaluation
Desk research
Heuristic evaluation
Value proposition
Persona & Journey Mapping
Information structure and architecture
Platform Architecture
By focusing on a modular and user-centric structure, the architecture aimed to support diverse user needs, from Light Users requiring simplicity to Heavy Users demanding depth.
From atom to
full organism
The Design System ensured consistency and adaptability by evolving from basic UI components to a fully integrated, modular interface.
An amusing ZeroPact experience
Our challenge was to present the platform’s intelligence in a clear, user-friendly manner, which we accomplished through intuitive design and robust data visualization.
Conclusion
The platform successfully addressed the need for businesses to measure and manage carbon emissions effectively. By integrating a robust design system, the platform ensured consistent workflows and streamlined development.
The resulting solution empowers users to make informed decisions, achieve sustainability goals, and align with market demands. Feedback highlights user satisfaction with the simplified workflows and actionable insights.
Start Campus
Brand extension to modernize and elevate the identity of Start Campus