In an era of sustainability pratices, where people and business care more and more about having sustainable practices and eco principles, Qurator emerged to create a bridge between all these minds and businesses in tech.
As the first world decarbonization platform, their mission is to share and make acessible innovative solutions designed to address a broad range of environmental challenges and promote sustainable development.
Our goal was to create an identity with a captivating brief: create a brand that transmitted the hopeful and fun opportunity to join the decarbonisation community.
The new brand identity influences every aspect of Qurator business — from our underlying strategy and brand values to the public-facing logo, graphic system and color palette.
Creating a vibrant and adaptable style was a challenge, so we embraced the emerging trend of Bento layout design to enhance our brand communication. The dynamic blobs and colorful palette convey our capacity for connection and transformation.
To aid users understand how this new marketplace with function, we created a set of icons and illustrations that the brand can use to communicate.
Picture a website where innovation meets sustainability. An inspiring and dynamic visual narrative, coupled with an intuitive user interface that guides visitors seamlessly to acess the marketplace.
Vibrant visuals, electrifying colors, and modern design elements converge to convey the vitality of their mission.
