Explica Online

Year

2023

Industry

Education

Deliverables

Illustration

Website

SEO Optimization

Project Overview

ExplicaOnline mission is to be the bridge between students and teachers, providing an easy and reliable way to find and meet with a teacher virtually to receive support on any subject at any time. The overarching goal was to create an online platform that would provide high-quality educational resources and engage learners effectively.

Branding Ideation

Our mission was clear: to infuse the ExplicaOnline experience with a brand style and message that is not only intuitive but also sparks and amplifies the joy and fun of learning anytime, anywhere.

Learning should be a source of joy and inspiration, and that’s precisely what we aimed to achieve with the visual design update. Our approach was not only to stimulate but also to potentiate the joy and fun of learning with and extended color scheme, comic style illustrations and vibrant iconography.

The approach

ExplicaOnline previous website included inconsistent imagery and a lack of adaptability that failed to create a lasting impression on visitors. We wanted to expand their reach by improving and modernising on these as well as fully educating their audience about the services, encouraging students, parents and teachers to give it a try. To comprehend the diverse needs of our users, we initiated a meticulous content audit, evaluating existing educational materials and resources.

Research

In the initial phase of our research timeline, we conducted user research, competitor analysis, and a content audit ensuring an holistic understanding of user needs and existing content assets.

Defining Goals

Our focus extends to empathizing with users while intricately crafting the information architecture to establish a useful interface.

Prototyping

Elaborate and integrate visual design elements into the wireframing process, shaping a tangible and aesthetically refined representation of our user interface.

Launch

Implementation, incorporating user testing both pre-launch and in the post-launch period to ensure ongoing refinement and optimization.

Web Design

The iterative nature of our prototyping process played a pivotal role in refining the user interface. By combining visual design elements with wireframing, we crafted an interface that is both visually appealing and functionally optimized. User testing, conducted at various stages, allowed us to validate design choices and incorporate valuable feedback, ensuring a seamless and user-friendly experience.

In the digital landscape, the user flow and engagement stands as a cornerstone for creating a compelling online experience. This involved crafting clear and logical pathways, reducing friction points, and strategically placing calls-to-action.

Impact

Our team perceived this project as an opportunity to enhance and advance the diverse facets that constitute the digital educational journey.

From research to the implementation of low-code development, we take pride in affirming that the brand has established a robust foundation for its clients and customers. Explica Online does not merely function as a website but rather emerges as a dynamic space where education transcends conventional boundaries, fostering inclusivity and joy for learners of all backgrounds.

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